Buzzvel <> Gean Ribeiro

How to Design for Multiple User Roles in the Same Product

Insights

The Hidden Cost of Building Features Nobody Asked For

Insights

In product development, adding new features is often associated with progress. Teams launch new capabilities, stakeholders celebrate roadmap milestones, and companies proudly announce updates designed to make their products more powerful.

From Discovery to Growth: The Results Behind Portugal Homes' Digital Transformation

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Digital transformation is easy to describe when a project launches. New interface. New architecture. New technology. The harder question comes later: Did it actually create the conditions for the business to grow? For Portugal Homes, the answer can now be measured.

The Age of Synthetic Understanding: What UX Teams Lose When AI Listens for Them

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Most developers encounter QA from the outside, a step in the pipeline, someone else's job. But when a frontend developer takes on quality assurance, the perspective shifts completely. You stop asking "does this look right?" and start asking "where does this break?"

Beyond Engagement: How We Can Design for Focus and Human Well-being

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The relentless pursuit of digital engagement has left many feeling drained and distracted. As designers, we've often crafted experiences optimizing for metrics that, while beneficial for business, have inadvertently contributed to digital fatigue.

The Art and Science of Branding at Buzzvel: Crafting Identities That Resonate

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Figma Make: How AI Is Changing the Way Designers Work

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I've built enough wireframes in my career to feel the physical weight of repetition. Grids, placeholder copy, interaction arrows, component swaps — the early stages of a design project can feel like administrative work dressed up as creativity.

The Human Touch Returns: Design Trends for 2026

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Using AI in UX Work: A Practical Guide for Design Professionals

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Inside Buzzvel: What Our Project Diversity Says About Us

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How We Choose Typography For Every Project At Buzzvel: A Practical Step by Step Guide

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When Pixel-Polishing Becomes a Trap — And How Designers Break Free

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9 Figma Plugins That Changed How I Work

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A Practical Guide to UX Redesign That Delivers Results

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Designing Logos That Work Everywhere: A Guide to Versatile Branding

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A logo is the single most recognizable part of any brand. Long before people experience your products, services, or company values, they encounter your logo — on your website, social profiles, or even a business card handed to them at an event.